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Packard argued that advertising as a 'hidden persuasion' understands the hiddenmotivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targeted.

Packard held that advertising as a 'hidden persuasion' understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.

Packard argued that advertising as a 'hidden persuasion' works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and works.

Packard held that advertising as a 'hidden persuasion' builds on peoples' conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal level

✅ Correct Option: 2

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CAT 2022 Slot 1

The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.

It's not that modern historians of medieval Africa have been ignorant about contacts between Ethiopia and Europe; they just had the power dynamic reversed. The traditional narrative stressed Ethiopia as weak and in trouble in the face of aggression from external forces, so Ethiopia sought military assistance from their fellow Christians to the north. But the real story, buried in plain sight in medieval diplomatic texts, simply had not yet been put together by modern scholars. Recent research pushes scholars of medieval Europe to imagine a much more richly connected medieval world: at the beginning of the so-called Age of Exploration, there is evidence that the kings of Ethiopia were sponsoring their own missions of diplomacy, faith and commerce.

CAT 2024 Slot 1

The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.

Cartographers design and create maps to communicate information about phenomena located somewhere on our planet. In the past, cartographers did not worry too much about who was going to read their maps. Although some simple “usability” research was done—like comparing whether circle or bar symbols worked best cartographers knew how to make maps. This has changed now, however, due to all kinds of societal and technological developments. Today, map readers are more demanding mostly because of the tools they use to read maps. Cartographers, who are also influenced by these trends, are now more interested in seeing if their products are efficient, effective, and appreciated.

CAT 2021 Slot 2

The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.

Biologists who publish their research directly to the Web have been labelled as "rogue", but physicists have been routinely publishing research digitally ("preprints"), prior to submitting in a peer-reviewed journal. Advocates of preprints argue that quick and open dissemination of research speeds up scientific progress and allows for wider access to knowledge. But some journals still don't accept research previously published as a preprint. Even if the idea of preprints is gaining ground, one of the biggest barriers for biologists is how they would be viewed by members of their conservative research community.

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